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Chief Guest Dr. Mary Teopista (Center), Amb. Francis Butagira, Registrar General Ms. Mercy K. Kainobwisho and URSB board members pose for a photo at the URSB ISO Certification External Stakeholders celebration

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URSB Highlights the Power of Intellectual Property in Growing Uganda’s Sports Industry

The Uganda Registration Services Bureau (URSB) marked World Intellectual Property Day 2026 with a call for athletes, creatives, and sports organisations to embrace intellectual property as a key tool for protecting talent, building brands, and unlocking new economic opportunities.

The celebrations, held at the Uganda Business Facilitation Centre in Kololo, Kampala, on Friday, April 24, brought together government officials, innovators, students, broadcasters, sports leaders, and other stakeholders to reflect on the role of intellectual property (IP) in shaping the future of Uganda’s sports sector.

This year’s global theme, “IP and Sports: Set, Ready, Innovate,” focused on how intellectual property can transform sports from a talent-driven activity into a sustainable industry through areas such as broadcasting rights, sponsorships, merchandising, branding, and protection of athletes’ image rights.

The event highlighted the growing recognition that sports is not only about competition and entertainment but also a sector with significant economic potential. As Uganda’s sporting activities continue to gain local and international attention, stakeholders noted that protecting ideas, brands, and creative works is essential for athletes and organisations to benefit from their efforts.

Chief Guest, Dr Kedrace Turyagyenda, emphasised the government’s commitment to transforming education through a competence-based curriculum.

“Government is steadily transitioning to a competence-based curriculum across all levels of education to foster practical, skills-based learning. This shift moves us away from purely theoretical knowledge and directly supports initiatives such as IP in schools, which nurture creativity and innovation from an early stage,” she noted.

The Permanent Secretary of the Ministry of Justice and Constitutional Affairs, Robert Kasande, praised URSB for its continued efforts in strengthening Uganda’s intellectual property systems.

He said a strong legal framework remains critical in supporting innovation and ensuring that creators, businesses, and sports personalities can benefit from their work.

“A strong legal framework is essential for innovation, and through URSB, the Ministry is ensuring intellectual property systems effectively support Uganda’s economic growth,” Kasande said.

URSB Board Chairman Francis Butagira reaffirmed the Bureau’s commitment to supporting national development by promoting the protection and commercialisation of innovation.

“As Uganda advances toward middle-income status, URSB remains committed to strengthening intellectual property systems, empowering creators, and ensuring that innovation translates into sustainable economic growth,” he said.

The Registrar General, Mercy K. Kainobwisho, said talent alone cannot guarantee success unless it is protected and converted into economic value.

She explained that intellectual property gives athletes, clubs, and creatives the opportunity to safeguard their identities, ideas, and innovations while creating avenues for commercial growth. “In sports, talent alone is not enough; intellectual property is what turns talent into value. URSB is committed to ensuring at

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