URSB and U.S. Mission Equip Ugandan creatives with tools to protect their ideas
The Uganda Registration Services Bureau (URSB), in collaboration with the U.S. Mission Uganda, hosted a high-impact public dialogue on safeguarding innovation through intellectual property (IP) rights.
Held at the Kampala American Center on Ggaba Road, the event was graced by emerging entrepreneurs, creatives, and alumni from the Academy for Women Entrepreneurs (AWE) program to unpack the business value of protecting creative assets.
The hybrid public talk, themed “Protecting Creative Assets: A Guide to Trademarks, Designs, and Geographical Indications,” served as a crucial knowledge-sharing platform for local innovators and business leaders directing the increasingly competitive creative and entrepreneurial landscape.
The event featured expert insights from URSB and intellectual property specialists who stressed the role IP plays in fostering innovation, growing brands, and strengthening Uganda’s economy.
Participants learned how intellectual property can elevate brand visibility, add commercial value, and create long-term market advantage.
Speakers emphasized that while creativity and innovation are vital in Uganda’s cultural and economic growth, their true potential is realized only when legally protected and strategically managed.
“Too many great ideas fade away simply because they are not protected. Intellectual property gives entrepreneurs the legal backing to grow their businesses with confidence,” one speaker noted.
Attendees, especially alumni of U.S. exchange programs, were encouraged to take concrete steps toward registering their creative works and innovations. By securing their intellectual property, they can safeguard their ideas, attract investment, and expand into regional and global markets.
